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The Color Hat Doesn’t Matter

You’ve probably heard people talking about black, grey and white hat SEO methods. We don’t mean to spoil the party, but anything you do to try and manipulate rankings is black hat. That’s because it is against Google’s Terms of Service to do any search engine manipulation.

That being said, SEO is not […]

By |October 28th, 2014|SEO Strategy|Comments Off

Penguin No Recovery

Today’s article in Search Engine Roundtable confirmed what expert SEOs and we have suspected for quite a while now: It is not possible to recover from a Penguin penalty until Google refreshes it’s algorithm. The last Penguin refresh was almost a year ago. So will it be another year, or a few […]

By |September 8th, 2014|SEO News|Comments Off

Social Media’s Allure

One of our new clients spent hundreds of thousands of dollars in salaries and consulting fees for a team of social media experts to build a social media program around Twitter and Facebook before they met us.  The unfortunate thing is that they got nothing for their dollars spent.  Sure, they got likes and […]

By |August 3rd, 2014|Uncategorized|Comments Off

Rankings Race

It would be nice to be able to say that rankings don’t matter. But as we all know, they really matter especially when it comes to the bottom line of most companies. The difference in traffic between the first spot in organic results and the fourth spot in organic results can be four or […]

By |August 2nd, 2014|SEO Strategy|Comments Off

Making a difference

Counseling businesses on how to take advantage of web opportunities is one of the enjoyable things we do during the day.  It is especially gratifying to witness “light bulb moments” in potential clients as we have also experienced those moments when everything just clicks.  In the fast paced Internet world, there is no shortage […]

By |July 29th, 2014|Uncategorized|Comments Off

Where do you start?

For some people, understanding what SEO is and what it can and cannot do is like a lot of things that have to do with the Internet – it is just too abstract a concept to grasp. We try to explain to our clients how things work in the digital world, but as […]

By |July 28th, 2014|SEO Strategy|Comments Off